“Some are born great, some achieve greatness, and some hire public relations officers.” – Daniel J. Boorstin
Next to doing the right thing, the most important thing is to let people know you are doing the right thing. A Public Relation manager is image shaper who turns the opinion of the general public in their favor. PR managers are required to strategically manage the spread the information to build, maintenance and sometimes, save the reputation of the client. Persuasion is the skill to win this game. The game of convincing reporters & editors to write a positive story about your client. And remember, marketing and advertising can be bought but PR is earned.